I’ve been in a variety of marketing organizational structures throughout my career and I have also worked within a number of philosophies regarding the role that marketing plays in those particular companies. Each company was different, from setup to reporting…
Ok the title is a little corny, but hear me out. Most of your marketing “calories” are spent on execution. Of course, right? That’s what you’re paid to do and what drives the business forward. “Create and send stuff” are…
I love marketing automation. I love, love, love, love it! I love strategizing about it. I love building campaigns around it. I love the way businesses can expand their sales force by using it the right way. Why do I…
Battle for your attention is at an all-time high. Social media posts are flying around your phone like hotcakes. Omni-channel (or multi-channel) marketing tactics are on hyperdrive. Marketing technology is evolving at a faster rate than marketers can review and…
I admit it. I’m a little jealous of teams that have their franchise quarterback. They’re perennial winners. The confidence radiates from their teams to their fan bases. They always feel in control even in a loss, and their success can…
Marketing has become extremely specialized over the past 5-10 years. It makes sense, right? The number of marketing channels have increased to a point where there is no way one person can be truly knowledgeable in multiple areas. So, what…
As someone who struggles with the idea of being a “niche” firm, I do appreciate the expertise and advantages of working with agencies who have documented experience in an industry. I have always took the stance of a marketing “generalist”…
As marketers, we are inundated with an onslaught of advice on how we should approach marketing for our companies. Every article, blog post or editorial tells you that in order for you to drive more leads or get more customers,…
Lead generation is a tricky little thing, especially now in the days of so many new tactics popping up every few months. We all want good, qualified leads that enter our funnel on a consistent basis with a majority that…
We all have grandiose ideas of what a company’s branding or marketing strategy should be when we are looking at them from the outside. It’s easy to make those inferences and voice them. The more challenging part is sitting on…