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Welcome to our little corner of the Internet. Kick your feet up and stay a while.

I’m a one-person marketing department. Now what?

spinvistajeffreystaats March 26, 2018 Marketing Strategy Leave a Comment

I’ve been in a variety of marketing organizational structures throughout my career and I have also worked within a number of philosophies regarding the role that marketing plays in those …

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marketing departmentmarketing strategy

Forget Ligers and Unicorns, Just Provide Answers

spinvistajeffreystaats February 21, 2018 Marketing Strategy Leave a Comment

Ok the title is a little corny, but hear me out. Most of your marketing “calories” are spent on execution. Of course, right? That’s what you’re paid to do and …

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cmomarketing executivevp marketing

The three marketing campaigns you definitely should have on autopilot

spinvistajeffreystaats February 12, 2018 Marketing Strategy Leave a Comment

I love marketing automation. I love, love, love, love it! I love strategizing about it. I love building campaigns around it. I love the way businesses can expand their sales …

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marketing automationmarketing strategyreferral campaigns

How to make top of funnel everyone’s job

spinvistajeffreystaats January 11, 2018 Lead Generation Leave a Comment

Battle for your attention is at an all-time high. Social media posts are flying around your phone like hotcakes. Omni-channel (or multi-channel) marketing tactics are on hyperdrive. Marketing technology is …

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lead generationnew leadssocial mediaspinvista
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Five reasons you won’t regret drafting a strong Marketing QB

spinvistajeffreystaats October 8, 2017 Marketing Strategy Leave a Comment

I admit it.  I’m a little jealous of teams that have their franchise quarterback.  They’re perennial winners.  The confidence radiates from their teams to their fan bases. They always feel …

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corporate marketingmarketing leadershipmarketing strategyspinvista

Hug a marketing generalist today

spinvistajeffreystaats July 25, 2017 Marketing Strategy Leave a Comment

Marketing has become extremely specialized over the past 5-10 years. It makes sense, right? The number of marketing channels have increased to a point where there is no way one …

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marketingmarketing generalistmarketing planmarketing strategyROIspinvista

Finding Your Niche: A Discussion with Fitness Native

spinvistajeffreystaats May 9, 2017 Lead Generation Leave a Comment

As someone who struggles with the idea of being a “niche” firm, I do appreciate the expertise and advantages of working with agencies who have documented experience in an industry. …

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fitness marketinggym marketinglead generationmarketingmarketing nichesocial media

Add Purpose to Your Marketing to Drive More Revenue

spinvistajeffreystaats April 7, 2017 Marketing Strategy Leave a Comment

As marketers, we are inundated with an onslaught of advice on how we should approach marketing for our companies. Every article, blog post or editorial tells you that in order …

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business strategycustomer acquisitionmarketingmarketing strategy

3 Ways to Crush Your Lead Gen Campaigns in 2017

spinvistajeffreystaats December 11, 2016 Lead Generation Leave a Comment

Lead generation is a tricky little thing, especially now in the days of so many new tactics popping up every few months.  We all want good, qualified leads that enter …

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lead generation

Tip-toe into marketing strategy with new clients

spinvistajeffreystaats October 10, 2016 Marketing Strategy Leave a Comment

We all have grandiose ideas of what a company’s branding or marketing strategy should be when we are looking at them from the outside.  It’s easy to make those inferences …

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marketing planmarketing strategypitch
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Recent Posts

  • I’m a one-person marketing department. Now what?
  • Forget Ligers and Unicorns, Just Provide Answers
  • The three marketing campaigns you definitely should have on autopilot
  • How to make top of funnel everyone’s job
  • Five reasons you won’t regret drafting a strong Marketing QB

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ABOUT SPINVISTA

We are a Cleveland-based marketing consulting firm helping companies in highly-competitive industries acquire more qualified leads faster through “action-oriented” marketing strategies. Our goals are to better align marketing to your business goals, shorten the sales cycle with more qualified leads and increase awareness through an effective integrated marketing approach.

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  • I’m a one-person marketing department. Now what?
  • Forget Ligers and Unicorns, Just Provide Answers
  • The three marketing campaigns you definitely should have on autopilot

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