Marketing Strategy

I’m a one-person marketing department. Now what?

I’ve been in a variety of marketing organizational structures throughout my career and I have also worked within…

Forget Ligers and Unicorns, Just Provide Answers

Ok the title is a little corny, but hear me out. Most of your marketing “calories” are spent…

The three marketing campaigns you definitely should have on autopilot

I love marketing automation. I love, love, love, love it! I love strategizing about it. I love building…

Five reasons you won’t regret drafting a strong Marketing QB

I admit it.  I’m a little jealous of teams that have their franchise quarterback.  They’re perennial winners.  The…

Hug a marketing generalist today

Marketing has become extremely specialized over the past 5-10 years. It makes sense, right? The number of marketing…

Add Purpose to Your Marketing to Drive More Revenue

As marketers, we are inundated with an onslaught of advice on how we should approach marketing for our…

Tip-toe into marketing strategy with new clients

We all have grandiose ideas of what a company’s branding or marketing strategy should be when we are…

Build next year’s marketing strategy like a Prezi

Okay, I am probably “2,000 n’ late” with my Prezi reference, but I think it makes a perfect…

It’s Me, Not You…Or Could it Be You?

Over the course of 15 years, I have hired and fired a number of ad agencies, marketing firms…

Speed Wins

There are a number of evolutions and revolutions taking place in marketing these days.  Everywhere we look, there’s…

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ABOUT SPINVISTA

We are a Cleveland-based marketing consulting firm helping companies in highly-competitive industries acquire more qualified leads faster through “action-oriented” marketing strategies. Our goals are to better align marketing to your business goals, shorten the sales cycle with more qualified leads and increase awareness through an effective integrated marketing approach.

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